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Description- Expressing the value your content offers
This section is often overlooked. And it’s unfortunate, because it has an impact on the ‘feeling’ the customer will have about your content pack. Tell them what they will get, give some ideas of how to use it, plant the seeds of inspiration, and above all tell them why your product is so valuable and indispensible!
 
Bad Description
What’s up fellow iClonies?!

You want buildings?! I got you some buildings right here! This pack has a lot of buildings and whole lot of props so you can create a scene in a city.

Word! Totally awesome pack! You can’t live without this one!

Good Description
This pack provides modern New York style streets with attachable building block System that can be connected and combined. It includes 12 buildings and 11 shops. You can create a mid-rise neighborhood with large, several-story buildings or design and customize these buildings by adding shops to the first floor. Users can edit textures to create unique store signs and display windows.
 
 
Concepts of Descriptions
4-1 Clear description of
  1.Items Included, number of Items
  2.Base Content or other derivative content
 
General Advice & Tips from Experts:
1. Humor goes a long way, but so does accurate information. Try to balance information and humor.
2. A short description looks that even the author doesn’t think this content is worth writing about, so why should the reader buy it?!
3. This is basically true for almost anything you write- the first go, should be considered the “sloppy copy”. Meaning that you got your ideas down, but it is as about as neat and clear as scribbling and doodles on a paper towel from your favorite burger joint. After you write something, put it away for an hour (sometimes even a day or two) to just let it ‘jell’, then take a look at again and see if it makes sense. Make sure you hit the key points, but it doesn’t read like a VCR operation manual (I hope everyone remembers what a VCR is).
4. Spell Check is your friend and your enemy. Sometimes you spelled the word right, but used the word wrong (ex. I like to right with my write hand).
 
 

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