Commercialize YOUR product

We are raising the bar for the good of every Content Developer. Visual quality is key, and now carries more weight during the submission and approval process. Keep in mind, content that is marketed with high quality visuals are promoted more often!

Great Content Developers are successful for the following reasons:

  • High quality, reliable content to keep buyers coming back for more.
  • Great marketing material that attracts and holds customer attention.

Creating excellent content is about talent and skill, but on top of that you also need marketing smarts to give you an edge. This guide will instruct you on effective marketing that can increase sales and exposure.

Thumbnail

Your First Impression on the Customer

Besides the quality of your content, this is perhaps one of the most important things to focus on.  It's difficult to get people to browse your content pack unless you grab their attention. Don’t miss out on possible sales due to sloppy thumbnailing!

Criteria:

  • Image Size: 512 x 650 px

Advice:

  • Thumbnail image should be relevant to the product(s) being sold.
  • Thumbnail should be of high quality.
  • Do not write the product name or title on the thumbnail images.  This information will be filled in by the store.

Preview Image

Exhibiting your Content in the Best Possible Way

Preview images are the visual eye-candy that can hold the customer's attention.  It's often better to show than tell. Customers love to see images, and pictures can express meaning and value in ways that words can not accomplish.

Criteria:

  • Image Size: width less than 1920 px, and length less than 1080px
  • Quantity: maximum of 30 images per pack

Advice:

  • Should be of good image quality, e.g. good lighting and rendering in 3D view.
  • Display the individual items with multiple viewing angles and close-up shots.
  • Use preview images as a gallery to show your design ideas and a wide range of possible applications.

Product Description

The Value Proposition

The product description has an impact on how customers perceive your content pack. Tell them what is included, give some ideas on usage, plant the seeds of inspiration, and above all, tell them why your product is so valuable and indispensable.

Advice:

  • Good description contains several topics including brief introduction, design concept, usage instructions and special features.
  • Add value by offering pre-designed varieties to your content pack.

Promo Video

Advertising your Products & Best Use Scenario

People want to see animation in action and what your characters and props look like when they are in a scene. Of course, a preview image can do this, but a video can be a better way to guide the customers over your product.

Criteria:

  • Video resolution: 1920 x 1080 px
  • Video host link: YouTube
  • Quantity: maximum of 60 videos or 3D viewers per pack

Advice:

  • Offer a teaser to showcase the special features and the pack's flexibility.
  • Make some tutorials to show the customer how to use the product.

3D Viewer

Dynamic Content Experience for your Customers.

Sketchfab 3D Viewer is one of the best ways for customers to experience 3D content for its ability to view model details and experience them in real-time.

Criteria:

  • 3D Viewer: Sketchfab
  • Quantity: maximum of 60 3D viewers or videos per pack

Advice:

  • Export and publish the character along with its motion clips, facial morph expressions, and PBR textures directly from Character Creator.
  • Create a vivid showcase by uploading a background image and enrich the 3D scene by adding props in iClone

Product Line

Making a Story & Bolstering Demand

Take the time to envision an entire product line missing from the Reallusion Content Store & Marketplace.  Then create volumes of work to fulfill the demand and needs of those customers. Keep the  prospects informed and you will surely grow an anticipating customer base.

Two Approaches:

  • Create content as your own product line
  • Create content to compliment Reallusion made products.

Advice:

  • Create product lines by theme: a collection of character, motion, scene, props, etc.
  • Create product lines for a purpose: education, business, training, etc.