We are raising the bar for the good of every Content Developer. Visual quality is key, and now carries more weight during the submission and approval process. Keep in mind, content that is marketed with high quality visuals are promoted more often!
Great Content Developers are successful for the following reasons:
Creating excellent content is about talent and skill, but on top of that you also need marketing smarts to give you an edge. This guide will instruct you on effective marketing that can increase sales and exposure.
Your First Impression on the Customer
Besides the quality of your plug-ins, this is perhaps one of the most important things to focus on. It's difficult to get people to browse your plug-ins unless you grab their attention. Don’t miss out on possible sales due to sloppy thumbnailing!
Compelling Customers to Take Action
The page header banner can make substantial impression on your audience. This image should encourage them to know more, desire the plug-ins and choose it over the competition.
Exhibiting your Plug-ins in the Best Possible Way
Preview images are the visual eye-candy that can hold the customer's attention. It's often better to show than tell. Customers love to see images, and pictures can express meaning and value in ways that words can not accomplish.
The Value Proposition
A thorough product description has an impact on how customers perceive your plug-ins. Please mention what is included, how to install and use the plug-in, and above all why your product is so valuable and necessary.
We highly recommend that you also include a copy of the product description (Read Me) in the ZIP file with your plug-in, so that users don’t need to often revert back to your website for instructions and usage.
Advertising your Products & Best Use Scenario
People want to see animation in action and what your plug-ins look like when they are used for production. Of course, a preview image can do this, but a video can be a better way to guide the customers over your product.
Building Up a Brand
Crafting a logo synonymous with your style is one way to generate recognition and prestige for your store. A logo is not required, but it can help to establish a presence that can be felt by your customers. If you are already using an alias, the natural move would be to create a logo next, then you are well on your way to create a lasting and impressionable brand.